Time to try the Store Brand
November 24th, 2009
By Colleen Rothe
One of my kids’ favorite breakfasts is frozen toaster waffles. They are particularly fond of the Kellogg’s brand. I make them eat the healthier variety of the product, although I still balk at its ingredients, but our little town’s grocery store hasn’t had the healthier choice. The teenager at the checkout just shrugged and said they didn’t get any in. I wasn’t too concerned about it; I found another brand, which was less expensive and I thought had a better taste. But my Eggo-eating brood was too curious to let the questions remain unanswered. Today, we found out why the store was lacking.
Kellogg Company posted on their website that there will be a nationwide shortage of its popular Eggo frozen waffles until the end of next summer. The company’s Atlanta plant was shut down due to a September storm that dumped historic amounts of rain in the area. Additionally, production lines at the company’s Tennessee plant are also closed for repairs.
“Oh No!” My daughter exclaimed. “No Waffles until summer?”
Whereas my more economically minded son said, “Man, we should have bought more last trip; we could sell it on eBay!”
More information from the Kellogg’s website said that the existing stock of Eggos will be distributed nationally based on stores’ sales histories of the waffles.
Apparently our local market isn’t high on that priority shipment list.
But I could have sworn in my afternoon trip to Costco before the stop at the local market, that I saw boxes and boxes of waffles – all Eggos. And there was no rush to purchase them at all, unlike when rumors of a rice shortage sparked not too long ago. I’m guessing their plants in San Jose, Calf. and Blue Anchor, N.J. are workin’ overtime and Costco is higher on the priority list.
Fans of Eggos lamented their scarcity on the waffle’s Facebook page, which has – get this – 400 members.
If you haven’t tried Van’s Waffles, or an alternate store brand, perhaps, you can go ahead and “Leggo your Eggo,” and probably save half the cost and get your taste buds back.
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